Visual Storytelling
Make Your Brand Storytelling Picture Perfect
13 milliseconds. This is how long it takes the human brain to process an entire image. And THAT, my friend, is only 1/10 of the time
Michele Lashley
Notes from the Sandbox
Brand Storytelling
Be the Kind of Brand Customers Would Love to Meet for Coffee
“Hey! Let’s Meet for Coffee!” There’s something about being asked to join someone for coffee OR being the one who does the asking. It signifies
Michele Lashley
Artificial Intelligence
Why NPR’s “The Moth” is My Antidote to Fearing AI
AI is scaring the absolute CRAP out of a LOT of people. Maybe you’re one of them. If so, stick around. You might feel a
Michele Lashley
Entrepreneurship
Starting Your Own Business: Fairy Tales vs. Truths
The Stories We’re Told About Entrepreneurship I absolutely LOVE working with women who are either thinking about starting their own business or who have just
Michele Lashley
Brand Storytelling
The Content Spark: Where Your Universe of Brand Content Begins
Your Brand’s Star Stuff I have a clear memory of lying on the den floor in front of my family’s one and only television on
Michele Lashley
Artificial Intelligence
The AI Apocalypse (a.k.a., The Robots are Coming for Us!!)
So, there’s this thing people are talking about. It’s called ChatGPT. Have you heard about it? Of course you have! Are you panicking about it?
Michele Lashley
Mindset
Lessons I Learned from Zach
It’s been a month since I had to say farewell (for now) to Zach, my 13-year-old Labrador Retriever. I won’t try to describe the sense
Michele Lashley
Brand Storytelling
A Simple Framework for Finding and Telling Brand Stories That Connect
The (WAY over-used) term “brand storytelling” freaks out a lot of business owners. I get it. It sounds so sophisticated, so technical, so COMPLEX. Is
Michele Lashley
Entrepreneurship
A Love Letter to Women Entrepreneurs Over 50
My dearest entrepreneurial sisters, How are you? I’m writing to let you know I’m thinking of you and that I’m so glad we’re on this
Michele Lashley
Brand Storytelling
What a PB&J Sandwich Can Teach You About Marketing Your Business
The PB&J. It’s a classic. And, with very few exceptions, one PB&J is pretty much like the other. So, with that said, let’s do a
Michele Lashley
Brand Storytelling
Do You Have to Tell Your Brand Story the Same Way Every Time? Nope.
“So, Tell Me About Yourself.” I hate it when someone says that. Seriously. I mean, what’s the expectation here? Do they want to know about
Michele Lashley
Book Marketing
Does Your Book Have a Hook?
With more than a million new books hitting the shelves of brick-and-mortar AND virtual bookstores each year, one thing is clear: Your book needs a
Michele Lashley
Copywriting
Book Blurbs: What Story are You Telling about Your Book?
You’ve worked so hard on your book. Maybe it’s a romance novel or a mystery or a sci-fi adventure. Or maybe it’s a non-fiction how-to
Michele Lashley
Brand Storytelling
People Aren’t Going to Buy Your Online Course
Wow! That online course of yours is something to behold, my friend! It checks all the boxes and then some. Cool intro video. CHECK. Plenty
Michele Lashley
Content Marketing
The One Word That’ll Make Your Content Marketing Stand Out
Okay. I’m not going to keep you in suspense. The one word that’ll help your content marketing is this: YOU! That’s it. It really is
Michele Lashley
Categories
On Trend
What folks Are reading
Make Your Brand Storytelling Picture Perfect
13 milliseconds. This is how long it takes the human brain to process an entire image. And THAT, my friend, is only 1/10 of the time
Be the Kind of Brand Customers Would Love to Meet for Coffee
“Hey! Let’s Meet for Coffee!” There’s something about being asked to join someone for coffee OR being the one who does the asking. It signifies
Why NPR’s “The Moth” is My Antidote to Fearing AI
AI is scaring the absolute CRAP out of a LOT of people. Maybe you’re one of them. If so, stick around. You might feel a
Starting Your Own Business: Fairy Tales vs. Truths
The Stories We’re Told About Entrepreneurship I absolutely LOVE working with women who are either thinking about starting their own business or who have just