We'll Start with a Spark and End with FIRE!
Solopreneurs Are Struggling
with a Content Conundrum
As a solopreneur, you wear more hats than Carrie Bradshaw had pairs of designer shoes.
Between managing your business, serving clients, and handling the everyday totally-not-fun tasks that keep your business running, finding time to create compelling content can feel impossible.
You KNOW having a solid content marketing game is crucial for:
- Attracting new clients by consistently producing quality content that draws them to your brand
- Establishing your expertise with thoughtful content that showcases your knowledge and positions you as a leader in your field
- Building brand awareness by creating engaging stories that make your brand unforgettable and help you build a loyal audience
But when you finally DO find time to sit down to create that smokin’ hot content your business AND your audience deserve, you’re faced with:
- Blank page (or screen) syndrome that leaves you staring into the content abyss
- Uncertainty about what to say and how to say it
- Doubt about whether your content will connect with or engage your ideal customer
And herein lies the content conundrum, my friend. Does it sound familiar? If it does, you’re in the right place! So, keep on scrolling!
The Missing Ingredient? Storytelling.
What if there was a way to make your content creation process easier AND more effective? SURPRISE! There is — and it’s called storytelling.
Storytelling is the secret sauce when it comes to cooking up content that helps you:
Capture Your audience's attention (and keep it)
Showcase your unique selling proposition
Make an Emotional Connection with your audiences
Build and Strengthen Your Brand Identity
Make Your message Memorable
Build Trust
But you already know all of this, right? You hear it ALL. OF. THE. TIME.
Everyone’s saying you should incorporate storytelling into your content. But how do you do that when you’re busy wearing all of those nifty solopreneur hats on top of your head (that’s always one request away from exploding)?
Introducing
The Content Spark Sessions
In just 90 minutes, we’ll work together one-on-one to craft a piece of content of your choosing that incorporates powerful storytelling techniques.
You’ll leave our session with:
Clear direction and structure for your specific piece of content — such as a landing page, about page, social media campaign, email campaign, newsletter, home page, etc.
New and valuable skills in storytelling and AI-assisted content creation that you’ll be able to implement yourself for ongoing content success
A strategy for creating more impactful content that attracts your ideal customer and a process you can repeat over and over again for future projects
Here's How a 90-Minute Content Spark Session Works:
Identify
We’ll pinpoint your specific content goal —defining what you want to achieve and who you want to reach.
Brainstorm
We'll use a variety of tools — including AI — to brainstorm story elements and generate creative ideas that align with your message.
Apply
I’ll guide you in integrating the storytelling elements we discover together into a cohesive and engaging narrative.
Plan
We'll review what we've accomplished and create a plan for implementing your content.
5 Research-Backed Reasons You Need to Become the Storyteller-in-Chief
for Your Business
22x
Stories are 22x more memorable than facts alone. So, if you want your content to make a lasting impact on your audience, you’ve gotta tell effective stories.*
30%
Looking for more engagement and more sales? Storytelling can increase conversion rates by up to 30%. **
75%
Human beings LOVE stories. So, it’s no surprise that 75% of consumers think storytelling plays an important role in how brands market themselves. ***
55%
If customers like a brand story, they’re 55% more likely to buy the product in the future, 44% more likely to share the story with others (word-of-mouth marketing, anyone??) and 15% are more likely to buy the product immediately.****
2706%
Great storytelling can increase the perceived value of a product by 2706%.*****
*https://www.go-globe.com/storytelling-statistics-trends-infographic/
**https://www.dsim.in/blog/storytelling-the-reason-why-it-matters-for-conversion/
***https://www.slideshare.net/slideshow/brand-storytelling-infographic-june15/50054313
****https://significantobjects.com/experimental-data/
*****https://headstream.com
What Can We Accomplish Together in 90 Minutes?
A LOT! You’ll be surprised by what we’ll be able to achieve during our Content Spark session — particularly when we bring in AI tools to help us do some turbocharged brainstorming!
Here are just a FEW examples of the types of projects we can tackle during our time together:
- Drafting a brand story that connects your business to the needs and wants of your ideal customer.
- Refining sales page copy to enhance how it resonates with the intended audience.
- Creating a story-based outline and flow for an upcoming presentation.
- Leveraging AI to personalize and enhance your email content.
- Reviewing and editing key sections of your website for clarity and impact.
- Developing a detailed outline for a high-value blog post.
- Creating a draft script for a short promotional or explainer video.
- Developing the origin story for your About page.
- Identifying existing content that can be repurposed across different platforms.
- Creating a detailed persona profile to guide your content creation.
- Utilizing AI to generate ideas and polish your brand story.
- Refining a key aspect of your brand story to make it more compelling.
- Creating a template in Canva for social media posts and other recurring visuals.
- Refining existing messaging to make it more compelling for your target audience.
- Using AI to brainstorm specific topics for social media posts, blog posts, etc.
Our Content Spark Session will be tailored SPECIFICALLY for you and your needs. Just complete and submit the form below to give me an idea of what you’re working on. Then, I’ll get back to you with ideas about how our time together can benefit you the most.
What's the Investment for Turning You Into the Storyteller-in-Chief for Your Business?
Since the Content Spark Sessions are brand new (but based on my 20+ years of brand storytelling experience), I’m excited to offer a significantly reduced price to my inaugural clients through June 30, 2025. This is the lowest price these sessions will ever be, so book yours now and take advantage of this special introductory rate!
INTRODUCTORY RATE PER SESSION THROUGH JUNE 30, 2025
$197
Reg. price $397
Interested in learning more about how a Content Spark Session can help you tackle the content conundrums you face as a solopreneur? GREAT! Just complete and submit the form below and I’ll be in touch!
Your No-Commitment-At-All Intake Form
Hey There!
I'm Michele!
So, who is this person who’s going to be teaching you how to become an AWESOME storyteller for your business?
Well, first and foremost, I’m a professor. And I teach my students how to be both creative and strategic communicators.
I’m also an entrepreneur who’s been creating story-driven content for local, regional, national, and global businesses for more than 20 years.
Oh. And I’m an attorney. And I’m also a mom to one beautiful human boy and two spectacular four-legged beings.
But, most of all, I’m someone who loves to see the lightbulb of understanding turn on for others. And if I’m the one who flicks the switch, then I consider that a huge win. I hope I can do that for you.